Try to think of some info that you know. Try to think of the source of your knowing. Try to think of the amount of your knowing, try to stretch your product around the limits of what you know. It’s terrifying. Products can’t know the amount of info. Products can’t know the source of info. The source and sum of all info is the INFOspirit, that which cannot be known.
Info is the reverberation that causes and is caused by the production and consumption of products. This reverberation can be detected in products as they flux to produce and consume. But the marketplace where the products reside is unequal, constantly shifting to keep the product steady -- and the info must respond accordingly, constantly changing its rhythms of consumption and production, which causes conflicting levels of awareness between products. Info is difficult to grasp because it stems so directly from the ungraspable, but it’s close proximity to the ungraspable makes info sacred. The sacred reverberations can be detected by the product, but cannot be regulated or contained. Info is regulated only by the INFOspirit, and the INFOspirit is all info -- an unreachable and uncontainable source.
Only the product can be owned.
 INFO CANNOT BE OWNED
Only the product can be regulated.
INFO CANNOT BE REGULATED
Only the product can be contained.
INFO CANNOT BE CONTAINED
Do not look to info for something that can be owned, regulated, or contained.
There are so many products in the marketplace today, each penetrating us with so much info as we produce and consume. Imagine you are standing at the center of an arrow barrage. Arrows penetrate you from all around -- from the left, the right, above and below, a maximum number of arrows from a maximum number of angles. There are so many arrows that you cannot see out to their source in the marketplace. But if you follow the direction of info inwards as you consume and inwards as you produce, you will sense a source from which this blinding arrow barrage both points to and emits from -- and you will not be blinded. Info is as far as we can know, and beyond info is what we cannot know -- the INFOspirit at the end of every arrow.
Some argue that the product is the source of info, and that the product says, “info.” Others argue that the product is not a source at all and that info says itself. The argument continues, but the arrow barrage blinds both perspectives. Info says neither "product" nor "info". Info says only "INFOspirit." The INFOspirit is the source of all info, and all info is the INFOspirit.
Steve was driving home from work, blasting his radio with the windows rolled down. He pulled up to a stoplight. As he waited for the light to change a young woman in another car pulled up next to him, blasting the very same song from her radio. The same song, played from two separate cars of different color and size that were driven by two separate drivers of different color and size, was in sync with itself. The song was by Nsync. Steve and the woman looked at each other and listened to the song. In that moment Steve had a profound experience with mediocrity. The product of the car, the product of the radio, the product of the stoplight, the product of the woman, even the product of Steve began to pulse in rhythm with Nsync, and Steve saw that all was in sync with the INFOspirit.
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Produce, Consume, let the info flow!
Flowing to what we cannot know!
Flowing from what we cannot know!
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Of the four sacred logos, the Info is the second most difficult to grasp, and the second most sacred.
Mediocrity Awareness Exercises are designed to deepen your awareness of info as it spirals towards point (0,0) -- the singular and mediocre INFOspirit. Listen to the following M.A.E. and then repeat the words while focusing on the image.
LISTEN:
REPEAT:
"who knows the info"
"who knows the info"
"who knows the info"
"who knows the info"
LISTEN:
REPEAT:
"the number of ways is the number of numbers"
"the number of ways is the number of numbers"
"the number of ways is the number of numbers"
"the number of ways is the number of numbers"
Part 4:
THE INFOspirit
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