We all live in today’s world. Today’s world is the marketplace. There is only one marketplace. The marketplace is constructed of products. There are many products. The products are constructed of info. There is a maximum amount of info. The info is constructed of INFOspirit. There is only one INFOspirit. The INFOspirit constructs the info, the products, and the marketplace.
The marketplace is caused by products and allows for products to consume and produce. There would be no products without the marketplace, and no marketplace without the products. The constantly shifting shape of the marketplace is a shape made by all products as they produce and consume in unison.
THE MARKETPLACE CONTAINS
ONLY PRODUCTS
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In the Marketplace there is no greatness!
In the Marketplace there is no mediocrity!
In the Marketplace there is no failure!
In the Marketplace there is no joy!
In the Marketplace there is no love!
In the Marketplace there is no sorrow!
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IN THE MARKETPLACE THERE ARE
ONLY PRODUCTS
Quality is not found in the marketplace.
 QUALITY IS IN THE PRODUCT
Satisfaction is not found in the marketplace.
SATISFACTION IS IN THE PRODUCT
Value is not found in the marketplace.
VALUE IS IN THE PRODUCT
Do not search the marketplace for quality, satisfaction, or value.
The Marketplace is a zone and not a thing. It is a zone of forces, like the ocean. You rule the marketplace no more than a plankton rules the ocean. Imagine that you have been dropped into the center of the ocean at night. Imagine that you are drowning in this ocean. When you look out to the ocean, you begin to fear the unknown depths. You fear your sense of powerlessness in the marketplace. But when you look inwards at your own product, you find what has caused the marketplace. You find everything in the product. Look not to the marketplace for guidance. If you look to the marketplace you will be plagued with fears and doubts.
There are vast inequalities in the marketplace, but these inequalities are kept singular and constant through change.
In the above example, each band is a product in the marketplace. Each fan is also a product in the marketplace. In 1962 there were only one hundred bands, each with a million fans. This was an inequality. But by 2006 the number of bands had grown to one million, leaving each band with only a hundred fans. This is the inverse inequality. Here the marketplace has used change to remain constant, keeping all inequalities in proportion. If you are distressed by the inequalities you experience in the marketplace today, look for a perspective from which the marketplace’s proportional change allows it to appear singular.
Of the four sacred logos, the Marketplace is the forth or least difficult to grasp, and the least sacred.
Mediocrity Awareness Exercises are designed to deepen your awareness of info as it spirals towards point (0,0) -- the singular and mediocre INFOspirit. Listen to the following M.A.E. and then repeat the words while focusing on the image.
LISTEN:
REPEAT:
"how many bands are there"
"how many bands are there"
"how many bands are there"
"how many bands are there"
LISTEN:
REPEAT:
"now more than ever"
"now more than ever"
"now more than ever"
"now more than ever"
Part 2:
THE PRODUCT
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