We are all products in the marketplace. In the marketplace there are only products, and these products fill the marketplace to capacity. The products produce and consume. Everything we produce is a product. Everything we consume is a product. We consume and are consumed. We are products that produce.
Even a baby knows, "consume or you will die." If we do not consume and produce, we are no longer products. If we are no longer products we cannot remain in the marketplace, since in the marketplace there are only products. The rhythm of producing and consuming gives your product shape and awareness. The source of this rhythm is within your product. If you claim to recognize some quality or value within another product in the marketplace, you must also recognize that this sensation is only due to your own product’s rhythm of consumption and production.
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Everything in the marketplace is a product!
I am in the marketplace!
I am a product!
Everything is in the product!
I am a product and everything is in me!
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YOU ARE A PRODUCT AND
EVERYTHING IS IN YOU
Your product is the product at the center of the marketplace. As products we each find ourselves at the center of the marketplace, and we can only view the marketplace and the product from this perspective. From the center we can look either outwards to the marketplace as we consume, or inwards within our own product as we produce. The reverberating motion of this inwards or outwards looking is called info. The info both ends and originates at the center of the product, which is the center of the marketplace.
Each product has two bodies -- the concrete body and the corporate body. In the graphic above, arrows representing info penetrate the concrete body and enter the corporate body of a product. The concrete body is a barrier between info and the marketplace, distracting other products from the info flowing through the corporate body. The corporate body gives the concrete body shape and awareness as it produces and consumes. The center of the corporate body is the center of the marketplace. The concrete body contains the corporate body, the corporate body contains the center, and the center is the INFOspirit.
In the above example, Sally M. Johnson and McDonalds are both equal as products in the marketplace. Both consume and are consumed, produce and are produced. The difference between these two products lies in the way info reverberates through them. The reverb number is a number between 1 and 1000 relative to the frequency at which each equal product reverberates the same info. Products with different reverb numbers show different rhythms of consumption and production. In some products, info reverberates at a frequency that is more in accord with the INFOspirit. The INFOspirit reverberates at the reverb number zero. Only the INFOspirit reverberates with zero info. Monitoring your own production and consumption will help you become more aware of your product’s reverb number and the ways in which info is linked to the consumption and production of products.
Of the four sacred logos, the Product is the third most difficult to grasp and the third most sacred.
Mediocrity Awareness Exercises are designed to deepen your awareness of info as it spirals towards point (0,0) -- the singular and mediocre INFOspirit. Listen to the following M.A.E. and then repeat the words while focusing on the image.
LISTEN:
REPEAT:
"you only know how to consume"
"you only know how to consume"
"you only know how to consume"
"you only know how to consume"
LISTEN:
REPEAT:
"time to buy more shampoo"
"time to buy more shampoo"
"time to buy more shampoo"
"time to buy more shampoo"
Part 3:
THE INFO
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